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Instagram Takes Small Creators Under Consideration and is Planning On Launching Tools to Help Them Grow – Digital Information World

Adam said that the newly launched Reels feature was the first step towards this cause as Reels have showed better results for creators.

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Instagram’s CEO Adam Mosseri realized that while YouTube and TikTok have managed to bring out new talent and showcase it to the public very well Instagram is not the best platform for emerging creators.The CEO believes that users can sort of just make it on platforms like YouTube and TikTok and in the last two years an entire generation of new internet celebrities emerged out of TikTok and YouTube. Adam further mentioned that Instagram lacked in this department and could learn new ways as to how…

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